by Runes Media Staff | May 21, 2021 | AI, Google, SEO
Google is flexing its artificial-intelligence muscle to help users of its search engine research complex tasks that would normally involve multiple queries. Many of the Google searches we do are just a single query, such as “file a request for extension federal tax.”...
by Runes Media Staff | Apr 10, 2021 | Google, SEM, SEO
The concerning future of the resilient keyword It’s time for PPC professionals to rethink keyword targeting strategies, asserts Kirk Williams of ZATO Marketing. Changes in user behavior, which stem from Google’s own search improvements and a shift from desktop to...
by Runes Media Staff | Jan 30, 2021 | Facebook, Google
Facebook was going to compete with Google for some advertising sales but backed away from the plan after the companies cut a preferential deal, according to court documents. In 2017, Facebook said it was testing a new way of selling online advertising that would...