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‘A V-shaped recovery’: Slow recovery ahead for mobile marketers post-Apple tracking crackdown

‘A V-shaped recovery’: Slow recovery ahead for mobile marketers post-Apple tracking crackdown

by Runes Media Staff | Mar 31, 2021 | Apple, Apps, Mobile Marketing, Privacy

The real impact on media spending from Apple’s imminent tracking crackdown isn’t yet clear, but the actual amount is likely to be severe — at least in the short term. When it comes to forecasting how long it will take spending to recover there are two underlying...
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